The secret formula of success in tourism

What you need to know to build, grow and monetize your business.

  • Learn from the best

    Hands-on insights from successful travel companies worldwide

  • Theoretically anchored

    Science backed knowledge, extracted and easy to understand

  • Step by step

    Build your company while studying. You decide the pace, time and location

Course curriculum

Let us guide you through these proven steps

  • 1

    Introduction to the course

    • Where are you today?

  • 2

    Chapter 1: Business and product development

    • Build a bullet proof concept

    • Do you really know what you want to build?

    • Preparing a small business for scaling

    • How to get more hands and heads

    • 9 steps to building a strong team

    • Service vs experience

    • The experience economy

    • How to create experiences that last

    • Experience design theory

    • The first steps to creating world class products

    • Connect your products with the visitors emotions

    • Remember when in business, you need to make business

    • How to price your products

    • Finding the perfect balance

    • How to package tourism products

    • Failing to plan is planning to fail

    • How to build itineraries like Hollywood movies

    • Removing dead weight

    • Make your experience product scalable

    • Test yourself

    • Get ready to tell the world

  • 3

    Chapter 2: Branding and storytelling

    • Those who tell the stories rule the world

    • How to create customer personas

    • Deliver what you promise, but never promise more than you can deliver

    • Branding basics

    • Nobody reads ads. People read what interests them. Sometimes, it’s an ad.

    • 3 steps to creating a marketing story

    • Paid, owned and earned media

    • What kind of impact do YOU want to make?

    • Sustainability in tourism

    • Doing good, is good for your reputation

    • Sustainability is the new luxury

    • Pull in the same direction.

    • Small steps to make your business more eco-friendly

  • 4

    Chapter 3: Sales and marketing

    • Sales for non-salespeople

    • Basic sales strategy

    • Understanding contact points

    • The customer journey

    • Who's the boss?

    • Understanding sales funnels

    • Getting traffic to your website.

    • Search Engine Optimization

    • Understanding paid search campaigns

    • Liberate your time. Automate your processes

    • Marketing automation

    • Offline strategies and partnerships

    • How to sell experiences via partnerships

  • 5

    The world is yours

    • Your new journey starts now